I feel like I’ve harped on this before, but I think David succinctly describes what print companies are doing wrong with their digital magazines.
I think it’s a stretch to say “printed magazines work better in every way.” Print doesn’t work better for breaking news, interactive visualizations, collaborative real-time problem solving, blogging whimsical ideas that aren’t print-worthy (a la The New Yorker), community, e-commerce, location-aware behavior or searching archives.
Boom. Tablets have the potential to bring the best of the web and print together, but no one is going to buy a more expensive, harder-to-read version of a print magazine. But if you bring social and interactive elements, then it becomes something really interesting.
It'll open its doors in September and you'll be able to subscribe to magazines and swap them out for another at any point. They'll be about 300 magazines at launch and three magazines will cost $5 a month.