Capn Design

Entries tagged Mike Monteiro

How To Pick the Right Clients

Mike Monteiro discusses the need to be picky with your partners. Sure, everyone needs to keep the lights on, but finding the right clients will make everyone happier. I found this bit most interesting.

I’m wary of working with startups in general. At least on their initial work. Even when they’re good, smart people, they’re people with dreams. People who probably walked away from their comfortable full-time jobs to follow a dream they’ve been designing in their heads for months or years. What they need is someone to flesh that out for them. They’re not usually in a mindset to have their dream messed with, nor should they be.

It’s true, people who have been scheming for years are going to have a tough time letting go, but this seems like some of the most exciting work to me. Still, Mike is right that this is not the right realm for contract work. In the case of a startup, they should either hire a designer full-time or put the design shop on retainer. That work requires commitment to see it through, which is expensive.

Mike Monteiro on Buying Design

If I ever get back into client work, I will share this post with all of my clients.

Most people don’t need to buy design. And only about half the people trying to buy design should be. Your designer should be a partner, helping you solve your problem. You have a goal in mind; the two of you work together for a solution. Getting to that solution includes researching the people you want using your object, the market for that object and who, if anyone, is trying to sell that same sort of object. If all of that sounds like a pain in the ass, and it kind of is, then don’t buy design. Hire a production team. You’ll save money.

Also, I hope Mike enjoys that this post comes right after a huge Hitler poster.

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