Capn Design

Entries tagged ABC

ABC Uses iPad to Interact with "My Generation"

I’m all for making the television experience more engaging, but it seems like this app is pretty standard with “polls, trivia and other content timed to be relevant to what is transpiring in the ‘Generation’ storylines.” I won’t judge it until I try it, but I’m much more interested in how it’s displaying information.

The application works by using the iPad’s microphone to pick up on audio cues embedded within the TV episode itself, allowing the application to sync up with what the viewer is watching.

Pretty smart. I hope the content strategists are as smart as the technologists.

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