I saw this on the street today.
It says, "More refreshing than open fire hydrants to the face." That's quite a high bar to set there, McDonald's. I'd like to pitch some of my own slogan ideas to you.
"More fun than a day in the cancer ward."
"Less chunky than raw sewage."
"Fewer calories than some of our extra value meals."
"Not (very) poisonous."
I'm sure I could come up with ideas for some of your other products, if these get you jazzed.
See also: Now you're eating
06/23/09 7:53 AM
lol- not (very) poisonous
Perfect tag line for the flu or the flu vaccine for that matter