"Hey, did you see the Bears game?"
"The who?"
"The Bears. The Chicago Bears. The football team."
"I've never heard of that team."
"Come on, they're one of the oldest teams. You love football; you must know who they are."
"Oh wait, do you mean Bears football presented by Bank One?"
"Please don't call it that."
"That's their new name. Will be for twelve years."
"I know, just don't remind me. It's depressing."
"At least the stadium is still called Soldier Field."
"True, but now that a spaceship has landed on it, I don't know how useful it will be."
"Well, hopefully someone's making some money."
"Just shut up."