I miss Dave. I know Dave Thomas may have passed away a couple months ago, but as the new Wendy’s commercials role out, I miss him more than ever.

If you haven’t seen them, the new commercials are an assault on the senses. Burgers fly at you in formation on a neon orange background. Not good. It was a very thinly veiled attempt to appeal to a younger demographic.

I think that advertisers have to understand that it takes more than bright colors and flying objects to appeal to us youngin’s. Also, they are missing out on the kitsch factor; young people liked the Wendy’s ads because Dave was a normal, dorky old guy who said normal dorky taglines. It’s funny because it’s not, and they knew that.

Unfortunately, Dave passed away and now we must be assaulted by flying burgers. If this is the future of youth-oriented advertising, I’m never having children.